Portfolio: SEO and GEO Case Studies
When I assess an SEO agency I apply a simple rule: if the results are not published with verifiable metrics, the result does not exist. It is the first criterion I give my prospects, and it applies to me as well. On this page you will find my case studies with the numbers from Google Search Console and from AI monitoring, the web projects I have delivered, and the design concepts I prepare for local businesses.
SEO and GEO case studies: numbers first
Each case study is documented step by step: where it started, what was done, where it ended. No “we improved visibility”. Charts and data.
7.6K → 22K
KEIT, semantic SEO
Organic visitors close to tripled in four months, through semantic SEO and featured snippet optimisation, in the cosmetic surgery sector.
Read the case study →+209%
KEIT part two, embedding recovery
From 4.7K to 14.5K organic traffic in four months, through embedding analysis and semantic recentring of the content.
Read the case study →993 AI citations
KEIT, GEO
In six months KEIT became the number one answer from ChatGPT and Gemini for cosmetic surgery in its market.
Read the case study →0% → 72%
SEOSESE, AI visibility
The GEO method applied to this site: from invisible to generative engines to 72% visibility in five months.
Read the case study →48 hours
Security SEO, cloaker removal
Cloaker malware identified and stopped within 48 hours, saving 22K monthly visits from deindexing.
Read the case study →The full archive, which I update whenever a project closes, is in the case studies section.
International web projects
- Freenancer.com, an international platform for freelancers. I worked on organic visibility, optimising site architecture, content and internal link structure.
- Institutoculturalatinoamericana.it, for the cultural institute I handled both the technical build and local SEO, with keyword research specific to the cultural and education sector.
Web design for local businesses: bespoke concepts
With local businesses I work in a particular way. Before the first meeting even happens I prepare a complete concept of the site, covering design, copy, structure, and booking or ecommerce where it is needed, built on the real data of the business: reviews, location, how its customers move through the year. So far I have produced 14 concepts for local businesses across these sectors:
- Restaurants and cafes (7): restaurants, a long-standing pizzeria, a nineteenth century cafe and a wine bar in the centre, with multilingual menus, booking over WhatsApp and review integration.
- Accommodation (2): a bed and breakfast and a guest house, with direct booking to cut platform commission.
- Retail and craft (3): a vintage atelier, a leather workshop and a gift and homeware shop, with a catalogue and bespoke visual identity.
- Services (2): a beauty clinic and a long-established travel agency.
I do not publish the names or links of these concepts. They are private proposals and I show them directly to the owners. If you have a business and want to see what your site would look like rebuilt, I can prepare a concept for you too, free and with no commitment: write to me here.
Want to be on this page?
Every case study above started with a free 30 minute audit: analysis of the site, of the competitors and of the realistic queries worth building a strategy on. If you are looking for an SEO consultant, get in touch or read first what clients say.